Jerry Clark’s Words of Wisdom at Live the Dream
One of my favorite speakers at last week’s Live the Dream event was Jerry “DRhino” Clark. Jerry did not exactly grow up in an atmosphere of privilege, but by the age of 21 he was a self-made millionaire. As a teenager he discovered personal development and he abandoned traditional media and started to listen only to motivational and inspirational material. He was full of great (and funny) stories of how he overcame the obstacles to his success (mostly the negative and limited thinking of people around him)—and he has a laugh that can’t help but crack you up.
Jerry’s favorite slogan is “Go, Go, Go!”—and it means “Go be it, go do it, go have it.”
Jerry also talked about the idea of the “Success Triangle.” He says that most people think that all they need for success is to learn how to do something—that they need “TK” (technical knowledge). But that is only one side of the triangle. The other two sides are “IC” (inner communication) and “EC” (external communication).
The IC side of the triangle has to do with mastering your internal communication. What are you thinking and what are you telling yourself and what is your vision for your life? It’s like that saying “garbage in, garbage out.” Or “stinkin’ thinking.” You need to empower yourself for success by mastering your internal communication,
The EC side of the triangle is your external communication. To really be successful you need to understand other people and learn how to communicate with them effectively. When you understand what makes people tick, what their motivations are, the hope and dreams, their frustrations, their challenges, and you learn to listen to them and communicate effectively you put yourself in a position of leadership, you set the example, and you will have influence. It’s all part of that whole “attraction marketing” thing—when people know, like and trust you, they will want to do business with you.
One more great idea from Jerry is linked to the “Law of Gestation.” Everything is a process, right? The way Jerry explains it is that it’s like a seed. You plant it in one season, but it develops and matures in a different season. You can’t expect instant results—you have to tend and care for things, you have to be persistent and consistent before you will see the results. But the results will come if you do the work, have the patience, and hold the belief. This works for everything in life—relationships, learning, marketing, and building a business.
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