Jedi… or But-I?
You always have a choice on how to approach things… so would you like to be a Jedi, or a But-I? First, let’s make sure we’re on the same page and that you know what I’m talking about.
You probably remember what a Jedi is, but maybe you don’t know what a “But-I” is. A But-I is the part of our personality that is obstinate, unwilling, non-cooperative, stuck, cranky, quarrelsome, and that finds fault and finds problems everywhere… especially within ourselves.
A But-I says things like… “But I that’s too difficult. But I can’t do that. But I am at a disadvantage. But I don’t know how. But I am not as smart as so-and-so. But I don’t have enough time. But I don’t have a good teacher.” You’re probably getting the idea now. A But-I has all the buts, and the ifs and ands as well. So, if you find yourself full of ifs, ands, or buts… then YOU are a But-I.
And the Jedi? You remember them… from Start Wars… Luke Skywalker, Obi-Wan Kenobi, light sabers, and “may the Force be with you.” The Jedi were remarkable individuals with amazing powers and qualities—and they have something to teach as far as being successful as an internet marketer goes.
What qualities do the Jedi have that might apply to internet marketing success?
- They serve.
- They are courageous.
- They do what’s ethically right.
- They act quickly and decisively.
- They lead (they don’t command).
- They are calm and at peace, in control of their emotions.
- They know that complete concentration and patience are essential.
- They seek to improve themselves through knowledge and training.
- They balance the use of their strengths with the control of their weaknesses.
- They work with the light side of the Force, not the dark side.
“Oh, goodness,” you say, “I’ve been operating like a But-I! I’ll never make it!”
Fortunately, once you understand how a Jedi operates, you can begin to take steps to change your mindset and your approach. Everybody has both Jedi qualities and But-I qualities. We can use the Jedi as models and choose the qualities we want to emulate, and allow our less But-I qualities to fall away. To become an internet marketing success, you will need to expand your Jedi qualities. Read on to see how you can develop yourself into an internet marketing Jedi.
Serve by giving information and value, by answering questions, and by directing people to where they can find answers (not always them all the answers yourself). A saying comes to mind, which is “Give a man a fish and he eats for a day, but teach a man to fish and he eats for a lifetime.” It’s essential to let other people do what they need to do and learn what they need to learn, instead of attempting to do too much for them. We take away the opportunity for growth that happens when people have to stretch and learn if we do too much for them.
Starting a new endeavor and having to learn a lot of new things can bring up fear. Courage does not mean being without fear… it means pushing through the fear and taking action anyway. A hero is just an ordinary person who acts in spite of fear. Successful people make a choice to “do it anyway,” and put aside their fears temporarily.
Do What Is Ethically Right
Basically, don’t lie, cheat, or steal. Be honest and authentic in your relationships. This means being real, not being perfect. You’ll connect better with people when they sense that you are genuine, rather than sensing you are trying to appear to be perfect.
Act Quickly and Decisively
You want to avoid the “paralysis of analysis” and of always second guessing your decisions. When you need decision assistance, get a piece of paper, jot down the pros and cons, release any emotions attached to them, and make your decision. Then move forward with your decision. Could you be wrong? Sure you could… but everybody makes mistakes, and mistakes are probably the best way to learn. Don’t keep yourself from expanding and learning because of indecision.
Be Calm and At Peace and in Control of Your Emotions
When I am not calm, I am unclear. When I am unclear I am baffled, and when I am baffled I am not effective. It’s important that I give myself time and space to foster a peaceful and clear mind, and not allow my emotions to run amuck. Developing good organizational skills and meditation are a great help with this.
Know That Complete Concentration and Patience Are Essential
It’s often a challenge to focus just on the task at hand, but this is an essential skill to develop. Multitasking is way overrated—studies have shown that it does not work very well, at least with human beings! I constantly work on improving my focus and concentration and practice putting other things aside when I am working on an important task. I usually work in spurts of one or two hours, then take some time to do smaller things, and this helps me to stay focused, while giving me a little break now and then. Patience, of course, is important in all aspects of life. Patience allows things to develop, to grow, to improve, and to expand. Impatience does not allow anything.
Lead (Do Not Command)
I’m sure you’ve heard the saying that you can lead a horse to water, but you can’t make it drink. As a leader, provide encouragement, information, and support, but you don’t make the decisions or do the work for somebody else. Make a call to action (always a great practice) but know that the other person may or may not take that action, and it’s not up to you to force it.
If your actions inspire others to dream more, learn more, do more
and become more, you are a leader. – John Quincy Adams
Improve Yourself Through Training and Knowledge
We can always learn something new. As I learn more, I have more of value to offer others, as well as myself. Learning new things helps me, it helps them, and it helps me to help them. I don’t just have things to learn in the area of marketing, but I can learn more about better mindset, good work habits, great health, and better relationships. As I learn, I expand as a person.
Balance the Use Of Your Strengths with the Control of Your Weaknesses
Everybody has both strengths and weaknesses. Often they are just two sides of the same coin, and what is strength may also be a weakness, and vice versa. Most important is to begin to recognize our strengths and weaknesses—and from there we can see where to concentrate our efforts. Controlling my weaknesses means becoming aware of them and allowing them to drop away as I develop my strengths, instead of trying to force out my weaknesses.
Work with the Light Side of the Force, Not the Dark Side
Focus on the positive, not on the negative. What you focus on expands. What you think about, will come about. If you think you can do a thing or think you can’t do a thing, you’re right (Henry Ford). We’ve all heard clichés that relate to this… but it makes common sense that if I put my thoughts and energy into something, I will get more of the same, don’t you think? Put your thoughts and energy into what you want, what you’d like to create, what will benefit all involved—this is way more constructive than focusing on the negative aspects of things.
This all has to do with mindset and choosing your perspective, doesn’t it? And taking action. Proper mindset will lead to proper action.
May the Force be with you!
Find out about Free Internet Marketing Training