The name of the game when you are marketing is to get exposure—you need people to find you, or you need to find people. This is true in any kind of marketing, not just internet marketing. If people can’t find you, you won’t be building much of a business, will you?
If you are marketing your network marketing or MLM business using traditional methods, you’re out there doing the finding. And this is a perfectly good strategy that works, if you work it. But many network marketers have found that to be difficult—they “use up” their warm market, and have trouble finding new people to connect with. That’s where the internet comes in. On the internet there is a huge opportunity to get exposure for your network marketing or MLM business. However, you need to know how to do it. There are many, many strategies to get yourself out there, but they will all cost you something.
Sometimes the cost is in money… and sometimes the cost is in time… and sometimes it’s a combination of the two. Either way, there is going to be a learning curve, but there’s a learning curve for everything we do in life when it’s new. One of the fastest ways to get found on the internet has been “PPC” or Pay-Per-Click” advertising with the search engines, like Google. It’s fast, and it can be very expensive, and it has gotten more and more competitive over the years. In addition to those challenges, Google occasionally “slaps” people by changing their rules. Advertisers who were getting visibility with their ads can suddenly find that their ads are not showing up, or are costing much more per lead actually brought in.
A great way to begin to build exposure, that will not cost you anything, or very little, is article marketing. Essentially this is putting articles out there on the internet and having them link back to your blog or to a “capture page” where somebody can opt in to get more information about you, your product, or your network marketing or MLM business. The great thing about article marketing is that you are also building a relationship. When people read your articles they can begin to know, like, and trust you—essential to attraction marketing.
If you have information to share and you like to write, article marketing is a natural choice for you. The hardest part of it will be getting your articles out to as many places on the internet as humanly possible! This can be quite time consuming, because what you have to do is submit your article to article directories. There are thousands of article directories. Sounds like a lot of work, doesn’t it? You can hire somebody to do this grunt work for you… or you can do it all yourself. You can make it a whole lot easier (and cheaper) if you use some kind of automatic article submitting software or service.
There are many good article submitters out there, some of which are on a subscrption basis and you pay a monthly fee. One that I use is great because it’s a one shot deal—you buy it once, and it costs less than $100. It’s called Automatic Article Submitter, and I think it’s fantastic. I won’t get into all the details of what it does, except to say that it cuts down the time it takes to submit articles to lots of places by a huge percentage. If you want to check out it’s features, just go here: Automatic Article Submitter software.
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