Live The Dream was MyLeadSystemPRO’s first live event and took place in Las Vegas on October 2-3. The schedule was packed with a wide variety of speakers, and I must say, the content from all of them was great.
Brian Fanale, one of the three co-founders of MLSP spoke about copywriting. According to Brian, “copywriters own the world!” Sounds like a strong statement, but Brian and MLSP, have the success to support it. Brian says copywriting is not hard, he’s never met a poor copywriter, and copywriters have deep fulfilling lives because they understand psychology. This is something that can serve us in all aspects of our lives! Brian says these skills helped him when he met his girlfriend!
Brian explained that people buy on emotion, how they FEEL about something—and they will justify their purchase later. So a good copywriter needs to understand emotions and engage their prospects on an emotional level. He says to engage your prospects until they are motivated to take action. If you provide a solution to your prospects’ problems and show them how they will benefit, they will convince themselves. Storytelling is also a very effective tool in the copywriters toolbox, because we all love stories and respond on an emotional level.
Brian gave a list of his copywriting mentors: John Carlton, Ryan Deis, Eban Pagan, Mike Dillard, Dan Kennedy, Yanik Silver, to name a few. Brian also said a great source of information on copywriting is David Frey, who’s got a great website, with lots of free resources. (David also has a great book called “The Small Business Marketing Bible,” which includes his “scientific” methodology for great sales copy.)
I look forward to the next Live The Dream event, and feel very fortunate to be able to work with people like Brian Fanale.
MLSP’s first live event, Live the Dream, in Las Vegas on October 2nd and 3rd was packed full of valuable content and great speakers.
Mike Dillard and Susan Wood at Live the Dream
Mike Dillard was one of the speakers, and here are some great tips from Mike:
Attraction Marketing is about leadership and providing value.
You attract people and business to yourself when you offer to help others achieve their goals.
When you offer help, offer it generically– don’t just offer information that is specific to your company– offer generic information that others may benefit from as well, and you may attract others to you and/or to your business.
Don’t offer generic help and then immediately pitch your business. Let people ask you about your business because they see you as a leader and want to know what you do.
Mike suggested that if you are starting with a $500 budget you can start with offering affiliate products, and the best skill you can start to develop is copywriting.
A couple of Mike’s favorite people to learn copywriting from: Dan Kennedy and Yanik Silver.
MyLeadSystemPRO put on their very first live event in Las Vegas on October 2 and 3rd, and it was nothing short of fantastic! The totally packed it with amazing content, great speakers, and wonderful inspiration. They packed the house with about 360 attendees. It was an incredible value at only $199 for regular attendees. The VIP attendees got a lot of extra benefits, but even the regular attendees had some good opportunities to meet the speakers and ask questions at the break-out sessions. There was great variety, with something for everybody, whether they were new marketers or more experienced. Congratulations, MLSP, for a job well done!