Times are tough for many Americans. The economy has taken a big hit, the market is still 15% down from where it was 3 years ago, the real estate market is still suffering and houses are probably still overvalued, and many Americans owe more money on their houses than their houses are worth. Americans still spend more money than they make (though the tough times are having a positive influence on this trend) and the United States has the biggest debt in its history.

So how can YOU prosper when times are so tough? Certainly this cannot be done though employment. Sure, you can work two or three jobs to try to get ahead, and totally burn yourself out, and probably still not get ahead enough. No—the only way to really get ahead is to use leverage. Check out Robert Kiyosaki’s books, like Rich Dad, Poor Dad, The Cash Flow Quadrant, and a book he co-wrote with Donald Trump, Why We Want You to Be Rich.

Cash Flow Quadrant How to Prosper Now and Become Recession Proof

Robert Kiyosaki's Cash-Flow Quadrant

In The Cash Flow Quadrant, Kiyosaki explains that there are two sides to the quadrant, and you want to get from the left side to the right side. The left side has Employees and the Self-employed, while the right side has the Business owners, and the Investors. The object, if you want to achieve financial freedom, is to get from the top left quadrant (employee), to the bottom right quadrant (investor). When you’re an employee, you have a job. When you are self-employed you own a job. When you become a business owner, you own a system and people work for you (leverage), and when you are an investor, money works for you (even more leverage).

You can jump from being an employee or self-employed and become a business owner, more easily than you might have imagined. You may think that being a business owner means owning some type of “brick and mortar” business, a franchise, or a manufacturing facility—but those businesses are all very expensive to get into. There is an industry you can get into that does not cost an arm and a leg, and that is network marketing/direct sales.  “Network marketing gives people the opportunity, with very low risk and very low financial commitment, to build their own income-generating asset and acquire great wealth.” —Robert Kiyosaki, Entrepreneur, Businessman and Author

Is network marketing the answer for everyone? Of course not, nothing is. But if you have an entrepreneurial spirit, are ready to learn new things, willing to take charge, want to be a leader, love to help other people, and know how to focus on your desires… this is an amazing industry. Not only does it provide an opportunity to acquire financial wealth, it provides an amazing opportunity for personal growth.

Kiyosaki says, “For people choosing to use a network marketing system to build a business in the B quadrant, the price of entry is a lot lower, the risks are lower, and the education and support are there to guide you through this personal development process.” In his book Business School For People Who like Helping People, Kiyosaki explores eight hidden values of a network marketing business. Very briefly, they are:

  1. It’s a system of business education
  2. You can change quadrants instead of just changing jobs (and gain more leverage)
  3. You can gain access into a B quadrant business for a low price
  4. You can invest in the same investments the rich invest in—as you begin to gain leverage, you can begin to have our money work for you
  5. You can begin to live your dreams
  6. You have the value of a network
  7. Your values determine your reality—and this is something to think about if you are thinking about network marketing. The values you have as an employee (like security) are very different from the values you need to have to be a business owner (freedom).
  8. You will learn leadership skills. In a good network marketing company you will have the opportunity and the mentors to help you develop your leadership skills.

Kiyosaki also recommends steps to take, should you decide to join a network marketing company, from deciding to make changes in your life to defining your goals to studying to become an expert and have the most value to offer to others. Ultimately, it is what you have to offer others that will ensure your success—not your product or service, but what you yourself can assist with, teach, encourage, and inspire in others.

Sounds pretty exciting, doesn’t it?

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